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      New energy automotive electronics, the market to attract spare parts investment

      In the auto market competition is increasingly intense today, competition of auto parts enterprises has reached an unprecedented intensity, in order to better adapt to the needs of market development, in recent years, auto parts enterprises continuous according to the market development trend and its development strategy and policy guidance and adjust the direction of investment and increase investment in research and development, enhance the actual strength of research and development.

      Overall investment in new energy, automotive electronics and the market based

      In recent years, due to the increasingly serious environmental problems, new energy vehicles is pushed in the teeth of the storm, not only is China, all countries in the world to develop new energy vehicles as an important task, although the development of new energy vehicles is not to scale, but it must be the development trend of future automobiles, and as the vehicle factory supplier of auto parts enterprises must grasp the development trend of the market, always occupies the dominant position in the development of the market in order to advance the layout, and under the trend of new energy development, there are a lot of strength of the parts enterprises have started to increase investment in the field of new energy vehicles, and as more closely with the new energy vehicles the relationship between the automotive electronic parts manufacturers have also become a major focus of take cities and seize territory thinking under the influence of the Internet; in addition, with the rise of the automobile market, parts enterprises are unbearable backward, trying to earn the opportunity in this big cake to share, have increased investment in the automotive market.

      On the investment in new energy automobile parts representative including: flying into the integrated 67.85,6.17,10.00% development of lithium battery of new products, intends to develop the power system of electric vehicle (EV) and lithium super capacitor system; ocean motor (9.58,0.00,0.00%) establish technology R & D center and new energy power assembly base, speed up the layout of the new energy vehicle power assembly market system; Steyr determine new energy is one of the strategic direction of the development, 1.53 billion capital new energy battery lithium carbonate, to enter the field of new energy automobile parts.

      On the investment in the field of automotive electronics has a representative including: Junsheng Electronics (50.40,4.58,10.00%) will "products of the three strategic directions" (HMI, new energy automotive and industrial robot (103.840,5.98,6.11%), layout of the smart car interaction and interconnecting the driving age; Kai Ming information (2.543 and -0.52, - 2.00) establish the key automotive information, low carbon, intelligent three aspects of research and service development goals; electric cloud (34.000,3.09,10.00%) increase the smart car control system product development efforts and develop high power commercial vehicle auxiliary market and foreign OE market.

      In the automobile market in the field of investment representative including: Longji machinery (36.77 -1.79, -4.64% shares Shanghai car easily, borrow platform selling products, to develop market users, and try to enter the automobile maintenance and service industry; solid gold shares (49.04,2.14,4.56%) by the direct linkage to 020 model to expand the independent third party service market, the establishment of automobile after service market integrated service platform; dafco (36.45, -1.04, - 2.77%) established "the German car door" brand, execution agent development and retail stores, layout after the market actively.

      R & D investment to innovative products and projects based

      2014 national 83 listed auto parts company cumulative R & D investment totaled 12862000000 yuan, the average value of R & D investment in the year of the year was 3.88%. At the same time, the report shows that the R & D investment mainly invested in line with market development trend of product innovation and new projects, domestic and international development of new markets, new technology and new technology introduction research and patent protection of intellectual property rights.

      In innovative products and projects, the performance is particularly prominent is the promotion of new energy and energy conservation and promotion of advanced technology localization. Take the turbocharger market as an example, the huge market demand causes the fierce competition of domestic and foreign parts enterprises. Representative enterprises in Hunan Tianyan, its 2014 R & D expenditures totaling 4036 million yuan, the proportion of total revenue was 6.98%, mainly for the development and performance of high horsepower turbocharged, variable geometry turbocharger, two-stage turbocharger, gasoline turbine Turbocharger matching test. In addition to promote the localization of the advanced technology, Steyr behaved very obvious, its research and development last year spending accounts for the proportion of operating income reached 18.45%, far ahead of the other enterprises. And this 137000000 yuan of R & D spending is to accelerate the progress of the localization of diesel engine.

      In addition to the above two points, spare parts enterprise R & D investment also more attention to the international market to develop new products and intellectual property protection. This is mainly due to the growth of parts enterprises export business, so the R & D investment for overseas customers is also increasing. West pump shares (48.90,0.40,0.82%) as an example, its research and development last year spending growth is the fastest, compared to 31.05% growth in 2013, reaching 9006 million yuan, of which a large part of the investment is for the international market demand. It is understood that the full year of the total development of the new pump 116 kinds of new products, including 66 kinds of pumps, exhaust manifold 50, an average of 3 days to develop a new product, a significant increase in the development rate. And the typical case of investment in intellectual property protection is the cloud meaning electrical.Last year, the cost of cloud Italian research and development costs 29420000 yuan, accounting for 6.83% of the proportion of revenue, an increase of 1.32 percentage points over 2013. Cloud meaning electrical based on independent research and development and innovation, a total of 21 patents and 9 high-tech product certification, for the sustainable and efficient development of enterprises to provide technical support.

      From the above is not hard to see, China's auto parts enterprises follow the pace of market development, whether in the investment intent or R & D investment are sought to

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